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AT&T launches a Surface-level consumer experience
I cannot say I know anyone who would characterize shopping for a mobile device as “fun and engaging.” AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA...
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The inside scoop on Microsoft Surface
On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number...
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Two lessons from the Avenue A | Razorfish Client Summit
On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of...
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The Razorfish Doodle Wall
Razorfish employs the kinds of people Forrester Research describes as “creators,” or individuals who actively contribute to social media communities through their own blogs or other uploaded content....
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Amnesia Razorfish: sexy, social and successful
Recently Australia-based Amnesia Razorfish (part of the Razorfish global network) won the Adnews interactive agency of the year for the third consecutive year. As a Razorfish employee, I’m happy for...
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Art of the idea
In a recent blog post I mentioned that a recession is the right time to innovate. Looks like BusinessWeek agrees. The March 23-30 issue, “Game-Changing Ideas for Business,” highlights breakthrough...
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Multitouch technologies taking Razorfish by storm
Multitouch technologies like Microsoft Surface are taking Razorfish by storm. Encouraged by the popularity of Wii and the iPhone, Razorfish user experience designers are creating new ways for people...
View ArticleAuto shopping in 3-D
Razorfish operations in Germany, known as Neue Digitale/Razorfish, have launched the first real-time 3-D configurator for Microsoft Surface — which makes it possible for multiple customers to design...
View ArticleTechnology = customer experience in 2010
AT&T Retail Surface Experience from Razorfish – Emerging Experiences on Vimeo. Recently my employer Razorfish appointed Ray Velez to the newly created position of chief technology officer — a move...
View ArticleRazorfone takes retail from ho-hum to fun
Recently I discussed how technology helps marketers create experiences that build businesses. As if on cue, the Razorfish Emerging Experiences team just released Razorfone — an application that shows...
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